A lot has been accomplished in the last few weeks. I mixed and mastered my next single “You Will Always Be There”. I am waiting on one more assessment from a trusted pair of ears before I copyright the sound recording and set the release date. I received my ISWC number from ASCAP yesterday. The trademarking of my logo is going smoothly. It past the 30 day window of possible objections and now I need to wait for a notice from the USPTO that it’s a done deal. I have also created the storyboard for the next music video and I am lining up my “actors” for the video.
All that being said, I am being “smarter” about this release. I am giving myself at least a two month window before the release to write the necessary press releases and submit those to my local online news outlets or “papers”. So, that took a bit of research to find the news outlets and find where to submit the releases. I am also researching how to write effective press releases…there is always room for improvement. I want to send the press release 6 weeks out from the actual dropping of the song. I will also be able to “pitch” this song to Spotify in order to possibly get on one of their playlists with at least a 6 week window as well. I will also have a larger window to promote “Presales” and “Presaves” on Spotify, Amazon and iTunes.
I do appreciate how my social media folks support me and the folks on my email list…but, I believe it’s time to attempt to reach out to a wider listening audience.
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All the best, Sue