I had mentioned in my previous post that I sent out my press release to 27 local media outlets. I do have one interview set up and thankfully it is with one of the larger media groups in my area. I may not hear anything from any other news outlet, but that doesn’t mean I won’t get some web based write ups. I’ll check the websites I submitted the release to the week of the song release. My release can be found on ArtsWestchester if you want to check out an example of one. I also have another release written to go national. I am using a news wire service called Send2Press. They have been around for over 35 years and have an excellent rating. I will have my YouTube video embedded on the top and a head shot of me included in the write up. They follow the AP format so, you need to follow the rules of that road. That release will go out the day “You Will Always Be There” goes live, 10/15/2021.
I have used the trailers I created from the video as promotion on all my social media platforms and added a TikTok business account to my arsenal. I have one trailer that was designed to be used on and after the release date. Since my Facebook ad account, which I never created, is still disabled, I will be advertising on Instagram. I’m going with a 2 weeks campaign which will start the day of the release. As I have previously mentioned, I know my target audience. I have a business account on all my social media accounts which give me analytics. So between Facebook, Instagram, Google and MailChimp. I have a very good idea of my audience.
Of course, I am letting the folks on my email list know what is going on and asking them for their help in spreading the word.
My first two releases are now being played three times a day on an internet radio station called NY Talent Media. They feature independent artists who live in NY. If you are a New Yorker, they are accepting songs at this time. You can find them on Zeno Radio. Yes, there’s an app for that! This is their Zeno link: NY Talent Media on Zeno Radio. To submit your songs or to stream their stations without the app follow this link: NY Talent Media Home Page.
So, the next two weeks will be filled with promo cards and movie trailers going in all the directions I can make them go. That will also need to happen for 2-4 weeks after the release…and so the story goes…
Be well and creative! Sue